AnsellGUARDIAN® Strengthens Trust Among Industry Decision-Makers in a Large Digital Presence

Background and Challenge

Ansell, a global leader in protective solutions, set out to raise awareness for its proprietary consulting service AnsellGUARDIAN®. This service helps companies select the most suitable personal protective equipment (PPE) to improve workplace safety and productivity while reducing costs. The challenge was to communicate the service’s complex benefits in a clear, engaging, and user-friendly way – and to reach decision-makers through targeted digital channels.

Approach and Realization

At the core of the campaign was a dedicated landing page, designed to clearly explain the service and offer visitors the ability to request an initial assessment. The page featured well-structured sections focusing on the key areas of "Mechanical Protection", "Chemical Hand Protection", and "Chemical Body Protection".

To support the campaign, we developed a comprehensive set of communication tools: PowerPoint and reporting templates for internal and external use, eye-catching trade show materials, animated online banners, targeted email campaigns, and concise social media ads. We also produced an explainer video, a practical case study, and an informative white paper – each made available on the landing page or as downloadable resources.

Results

Through a strategic mix of educational and action-oriented content, the campaign successfully positioned AnsellGUARDIAN® as a smart, digital-first consulting service. The landing page became the central hub for interested users, delivering valuable content and a seamless user experience. Supporting materials increased brand visibility, generated high-quality leads, and reinforced Ansell’s authority in the field of personalized PPE solutions.