Tailor-Made Safety in a Targeted Campaign: AnsellGUARDIAN® on Social Media

Background and Challenge

AnsellGUARDIAN® is the patented assessment service from Ansell that helps companies in industry and medicine to optimize occupational safety in a targeted manner. Through individual analysis, the service provides customized recommendations for personal protective equipment (PPE) and thus contributes to the sustainable improvement of safety standards.

In the third quarter of 2021, we developed a comprehensive social media campaign together with Ansell to strategically position AnsellGUARDIAN®. The aim was to highlight the innovative power of the tool and establish the service as an indispensable solution for modern occupational safety in industrial and medical environments.

Approach and Realization

The core of the campaign were several attention-grabbing key visuals with accompanying meaningful short texts and key figures. The communication focused on Ansell GUARDIAN®’s improved user-friendliness, the significantly reduced risk of industrial accidents, increases in productivity, and the significant savings potential in the procurement and provision of personal protective gear (PPG).

Results

The precisely targeted campaign covered all important channels: from Facebook and Instagram to Twitter and LinkedIn. It was rounded off by a newsletter as well as an informative brochure and a onepager.