We are Creative Engineers
Creative Engineering connects brand strategy, creative ideas and technical execution. We develop content and applications for their intended use and carry the brand across channels and markets.
Founded in Hamburg in 2000, we help companies build their brands. Today, we work from Hamburg, Berlin, Zurich, London and Novi Sad for brands including PepsiCo, Medion, Henkel and EWE.
Our teams bring together strategy, creative work and technology. AI helps us explore approaches, produce selected content and analyse findings. Our team reviews brand fit, sources and creative quality.
We are responsible for concept and quality.
Founded
Creative Engineers, staff and freelance
Locations
Countries
How We Work
Structured. Focused. Built for impact.
1.Deep Dive & Discovery
We examine the brief, audiences, market and available data. Research and analysis help us distinguish observations from assumptions and establish a basis for strategy.
Our work for Medion includes a brand relaunch and the development of Erazer as a distinct gaming brand.
2.Strategic Focus
We use the findings to develop the strategic direction: what the brand should stand for, which audiences we want to reach and what should guide decisions.
Our work for Schwarzkopf Professional combines international brand management with social media support across markets.
3.Systematic Idea Development
We develop and compare creative directions. AI can help visualise alternatives and vary drafts. Our strategy and creative teams decide which idea fits the brand and brief.
Our EWE work, “GANZ DU”, shows how a shared brand idea can connect different product categories and media.
4.Execution with Tech & Precision
Our teams turn the agreed direction into content, campaigns, platforms or tools. Depending on the brief, we combine live production, AI-supported steps and technical development with defined reviews.
For Henkel, we develop social content suited to its channel and complementing TV productions, including product demonstrations, styling moments and interviews.
5.Measure & Scale
We review the agreed metrics and feedback and use them to guide adjustments. The impact we can demonstrate depends on data quality, measurement and the basis for comparison.
Why Davies Meyer
A sound brand idea needs execution that fits the audience, channel and occasion.
Our strategy, creative, production and technology teams work together to achieve that.
We are Creative Engineers.
We connect insight with ideas and execution.
AI and reusable elements can make variants and adaptations easier, creating room to assess more approaches and use budgets purposefully. We work out which of these is useful for your brief.
Inside the office
Workspaces, rooms and small details from everyday office life.
Image 1 of 23
View through red glass onto the street at dusk.
What defines us
Connected disciplines
Strategy, creative work and technology focus on a shared brief.
International work
Five locations in Europe and experience working with brands across markets.
Responsibility for quality
Creative selection and expert review remain part of AI-supported production.
Frequently asked questions
Answers about our approach and working together.
Still have questions?
Tell us what you would like to discuss. We will get back to you.
Let’s talk about your project
Tell us what you want to achieve. We will discuss a suitable approach.
Get in touchMemberships & partnerships
