A digital character needs a credible role.
We develop digital brand characters and personalised video messages, from character and visual design to a controlled production workflow.
What should your character do for people?
Explain an offer, guide someone through a service or deliver a personal message: an avatar becomes useful when it has a suitable task. Character, language and design should therefore grow from the brand and the occasion.
What you can build on
We connect character concept, visual development and video production. An agreed core model comes first. We then assess how messages, languages or selected information can be varied usefully. The gallery below shows design directions; Procar illustrates a use case from our work.
Design for recognition and a clear purpose
We define role, tone, visual language and placement. This includes making the character’s digital nature understandable. Real likenesses, voices and usage rights are clarified for the intended use.
Personal communication needs more than a substituted name. Occasion, message and next step must fit together. The data required and permitted for this is established before production.
Quality is shaped before and after generation
AI supports variations and individualisation based on the agreed model. We review pronunciation, expression, synchronisation and message accuracy. We take responsibility for the concept and quality.
Character development and setup are distinct from work per video or variation. Languages, voices, rights, rendering and integrations are quoted against the specific production plan.
KI-generiertes BildDesign examples for digital brand characters
From business to lifestyle: these examples show different design directions for a suitable brand character.
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KI-generiertes BildKI-generiertes BildKI-generiertes BildKI-generiertes BildKI-generiertes BildKI-generiertes BildFrom our work · Procar Automobile
Personal video messages with Anna.
For Procar Automobile, we developed the digital avatar Anna as the foundation for personalised customer communication.
The task
Address existing customers with messages that relate to their vehicle and the occasion.
Our contribution
An agreed avatar model and a production workflow that individualises video messages for their recipients.
The quality principle
One recognisable visual foundation connects different messages. Text and offers can be developed to suit the occasion.
AI supports the personalisation of the video messages using the agreed core model. Our teams shape the character, creative direction and messages.
Discuss personalised customer communicationHow we deliver
Define the role
Clarify the task, audience and occasion.
Develop the character
Agree character, voice and visual direction.
Review a prototype
Produce and assess one representative message.
Plan variations
Define content, data and approvals for further outputs.
Produce
Create, review and deliver the agreed variations.
FAQ
Discuss your avatar use case
Describe the character’s task and where the messages will appear. We will develop a first concept you can assess.
Discuss your avatar use case