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      Construction & Real Estate

      Bau- und Immobilienprojekte brauchen überzeugende Kommunikation. Wir machen komplexe Projekte erlebbar und erreichen die richtigen Zielgruppen.

      Construction & Real Estate - Creative Engineering

      Herausforderungen der Branche

      Lange Entscheidungszyklen und hohe Investitionen
      Lokale Zielgruppen präzise erreichen
      Komplexe Projekte visuell kommunizieren
      Nachhaltigkeit und ESG-Anforderungen

      Unsere Leistungen für Construction & Real Estate

      3D Visualization

      Architektur-Renderings und virtuelle Touren

      Local Marketing

      Standortbezogene Kampagnen und SEO

      Real Estate Marketing

      Vermarktung von Immobilienprojekten

      B2B Construction

      Marketing für Bauunternehmen

      Project Branding

      Markenentwicklung für Bauprojekte

      Corporate Communication

      Unternehmenskommunikation und PR

      Marketing für Construction & Real Estate

      Construction- und Real-Estate-CMOs bewegen sich in einem Markt mit langen Sales-Zyklen, B2B2C-Komplexität (Hersteller → Handwerk/Architekt → Endkunde) und einer Zielgruppe, die sich digital aufgeklärt informiert, aber offline kauft. Klassische Print-Kommunikation in Fachzeitschriften verliert Wirkung, während YouTube-Tutorials, Pinterest-Inspirations-Boards und Architekt:innen-Plattformen die Markenpräferenz formen.

      Wir arbeiten mit Marken wie Alpina und Sprinkenhof an Markenführung, Launch-Kampagnen und digitaler Aktivierung. Unser Verständnis reicht von Brand-Architektur für Bau- und Renovierungsmarken über Architekt:innen- und Planer-Kommunikation bis zu B2B-Immobilien-Vermarktung mit klarer Sales-Logik.

      Für CMOs bedeutet das: integrierte Storys für Hersteller, Handwerk und Endkund:innen, schnellere Asset-Produktion für Saisonalität (Frühjahrs-Renovierung, Herbst-Sanierung), und ein klarer Brückenschlag zwischen Brand-Inspiration und konkretem Sell-In bei Baumärkten, Handwerk und Architektur-Büros.

      Unsere 5-Schritt-Methodik

      01

      Markt- & Channel-Audit

      Brand-Status, Handwerks- und Architekt:innen-Touchpoints, Baumarkt-Distribution, Digital-Funnel-Analyse.

      02

      Brand- & Inspirations-Plan

      Brand-Stewardship plus saisonale Aktivierung (Renovierung, Saisonstart, Messen).

      03

      Creative & Production

      Hero-Visuals, Real-Space-Shootings, Tutorial-Content, Pinterest-Boards, Architekt:innen-Material.

      04

      Activation

      Meta, Pinterest, YouTube, Programmatic, plus B2B-Kommunikation auf LinkedIn und Fach-Plattformen.

      05

      Measurement

      Brand Lift, Engagement, Reichweite, Lead-Qualität, Baumarkt-Sell-Out-Reports.

      Probleme, die wir für CMOs lösen

      Endkund:innen recherchieren digital, kaufen offline – ohne Tracking

      Geo-Logik, Promo-Codes und Baumarkt-Partnerschaften schließen die Attribution-Lücke.

      Architekt:innen und Handwerk werden vernachlässigt

      B2B2B2C-Strategie mit dedizierter Architekt:innen- und Handwerks-Kommunikation.

      Saisonale Aktivierung wird zu spät geplant

      Jahres-Kalender mit Renovierungs-, Saisonstart- und Messe-Logik – Kampagnen 12 Wochen vorbereitet.

      Brand verliert sich im Baumarkt-Promo-Lärm

      Distinctive Brand Assets und Premium-Codes über Packaging, POS und Online.

      B2B-Immobilien-Vermarktung wirkt austauschbar

      Klare Asset-Klassen-Storys (Office, Logistik, Wohnen) mit datengetriebener Investor- und Mieter-Ansprache.

      Reale Outcomes mit echten Marken

      Alle Ergebnisse stammen direkt aus dokumentierten Davies-Meyer-Cases – keine Modellrechnungen, keine erfundenen KPIs.

      Alpina pure farben
      Multi-Channel-Launch mit Landing Page, Social-Kampagne und Gewinnspiel
      6,9 Mio. Reichweite, 21,2 Mio. Impressions, 776K Interaktionen
      Sprinkenhof
      B2B-Immobilien-Markenführung im Hamburger Gewerbeimmobilien-Markt
      Klares Markenprofil und differenzierte Positionierung im Wettbewerb
      The Generation Forest
      Sustainability-Brand-Building für Forstinvestments
      Klare Brand-Story für Impact-Investoren

      Häufige Fragen von CMOs

      Passende Davies-Meyer-Leistungen für deine Branche

      Branding Agentur

      Brand-Architektur und Distinctive Assets für Bau- und Wohnmarken.

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      Content Marketing Agentur

      Inspirations- und Tutorial-Content für Renovierung und Bauen.

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      Social Media Agentur

      Always-On-Content auf Pinterest, Instagram und YouTube.

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      Performance Marketing Agentur

      Saisonale Aktivierung mit Geo-Logik und Baumarkt-Partnerships.

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      B2B Agentur

      Architekt:innen-, Handwerks- und Investor-Kommunikation.

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      UX/UI Design Agentur

      Konfigurator-, Visualizer- und Spezifikations-Tools.

      Learn more
      References

      Erfolgreiche Construction & Real Estate Projekte

      Ausgewählte Referenzen aus der Bau- und Immobilienbranche

      Caparol - Feel the Power: from campaign motif to social content

      Caparol

      Feel the Power: from campaign motif to social content

      View project
      Alpina Farben - Brand website with TYPO3

      Alpina Farben

      Brand website with TYPO3

      View project
      ALPINA - Alpina x PANTONE

      ALPINA

      Alpina x PANTONE

      View project
      Caparol - Feel the Power: from campaign motif to social content

      Caparol

      Feel the Power: from campaign motif to social content

      View project
      Alpina Farben - Brand website with TYPO3

      Alpina Farben

      Brand website with TYPO3

      View project
      ALPINA - Alpina x PANTONE

      ALPINA

      Alpina x PANTONE

      View project
      View all projects

      Bereit, dein nächstes Projekt zu vermarkten?

      Lass uns gemeinsam deine Bau- und Immobilienprojekte zum Erfolg führen.

      In today's experience economy, 'Construction Real Estate' is no longer just about physical structures; it's about engineering the digital soul of a space. For CMOs, this represents the strategic fusion of architecture and marketing technology, transforming brick-and-mortar assets into dynamic, data-rich brand ecosystems. This approach, which we call 'Phygital Architecture', involves embedding digital layers,from IoT sensors and AR overlays to personalized interactive surfaces,directly into the design and lifecycle of a physical environment. The urgency is clear: as consumer journeys become fluidly online-to-offline, brands must own the experience wherever it happens. By treating real estate as a primary media channel, not just an operational cost, you can create immersive, persistent touchpoints that build unparalleled customer relationships and unlock new dimensions of brand value. It’s about building future-proof destinations where your brand story is not just told, but lived. This strategic foresight ensures that your most significant physical investments are also your most powerful marketing assets.

      What this means for your team

      For a CMO, embracing a creative engineering approach to real estate is about directly impacting the bottom line by turning physical spaces into platforms for growth. This strategy moves beyond capturing passive footfall to actively shaping customer behavior, gathering invaluable first-party data, and creating unforgettable brand moments that drive loyalty and advocacy. It’s the difference between a visitor and an engaged participant. For a global leader like Henkel, this could mean transforming a B2B showroom from a static product display into an interactive innovation hub. By integrating digital tools, they could allow professional clients to co-design solutions, simulate product applications in real-time, and provide direct feedback, creating a powerful, data-driven B2B customer experience loop that strengthens partnerships and accelerates the sales cycle. The ultimate business outcome is the of a fixed asset into a flexible, high-performing channel that deepens customer intelligence and generates measurable ROI.

      How we deliver

      01

      Ecosystem Audit & Opportunity Mapping

      We analyze your physical assets and digital touchpoints to map customer journeys across both realms. This audit identifies key moments for digital intervention, revealing untapped opportunities to enhance experience, gather data, and remove friction from the online-to-offline conversion path.

      02

      Experience Blueprint & Tech Stack Definition

      We co-create a strategic blueprint defining the target phygital experience, anchored in your marketing objectives. This aligns architectural planning with a scalable technology stack, ensuring the digital infrastructure,from IoT to API integrations,is purpose-built to deliver on your brand's promise.

      03

      Iterative Prototyping in Virtual Environments

      Using digital twins and VR, we build and test interactive prototypes of the experience before significant physical investment. This allows your team to walk through, validate, and refine the user journey in a risk-free environment, ensuring perfect alignment with the strategic vision.

      04

      Agile Build & Systems Integration

      Our cross-functional teams of creative technologists and engineers execute the build in agile sprints. We focus on seamless integration with your core business systems (CRM, e-commerce, ERP) to create a unified data flow between the physical and digital worlds for true personalization.

      05

      Launch & Live Environment Optimization

      Post-launch, the space becomes a live laboratory. We continuously monitor real-world user interaction data and behavioral analytics to optimize the experience, test new features, and prove ROI, ensuring the environment evolves with your customers and maximizes its long-term value.

      FAQ

      More industries

      Automotive & Mobility

      Marketing for mobility brands in transformation.

      Learn more

      Beauty & Healthcare

      Performance + brand-building for beauty and healthcare brands.

      Learn more

      FMCG & Retail

      Scalable marketing engines for FMCG and retail portfolios.

      Learn more

      Industry insights

      AI-Driven Branding for FMCG: How CMOs Combine AI Precision and Creative Excellence for Scalable Brand Growth
      AI Marketing11 min

      AI-Driven Branding for FMCG: How CMOs Combine AI Precision and Creative Excellence for Scalable Brand Growth

      FMCG and CPG brands are squeezed between retail pressure, fragmented audiences, and exploding content demand. This playbook shows how to combine AI with creative brand leadership — from insight to design to campaign — and turn it into a scalable growth engine.

      May 20, 2026Read
      Retail Media Networks: The Silent Revolution in Marketing
      Digital Trends9 min

      Retail Media Networks: The Silent Revolution in Marketing

      Amazon, Otto, Zalando – retailers are becoming media companies. Why retail media is the fastest-growing ad format and how brands can benefit.

      February 13, 2026Read
      CTV & Retail Media: The Performance Upgrade for Your TV Budget
      Performance9 min

      CTV & Retail Media: The Performance Upgrade for Your TV Budget

      Two megatrends are converging. Learn how to leverage retail data to generate measurable sales from your CTV ads and finally steer your TV budget with performance in mind.

      August 18, 2026Read

      Build Your Phygital Future

      Let's co-create a blueprint to transform your physical assets into data-rich, unforgettable brand experiences that drive measurable growth and define your category.

      Talk to our team

      DAVIES MEYER

      creative engineering for leading brands

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      creative engineering for leading brands

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      DAVIES MEYER

      • creative engineering
        for leading brands
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