Turn an idea into
a brief that holds up
Vague briefs cost time, budget and quality. Answer six short questions and you have a draft your team and your agencies can work with immediately.
No sign-up • Five minutes • The result is yours
Describe the project
Project type, trigger and starting point – in your own words, no form language.
Sharpen goals and audience
How success will be measured and who you actually need to reach.
Get the draft and align
A structured brief you can discuss with your team or with agencies right away.
This briefing is generated by an AI. Results may contain errors – please review before use.
What type of project are you planning?
Choose the project type that fits best.
What your brief will contain
- Starting point and reason for the project
- Goals and how you measure success
- Audience, core message and tone
- Scope: deliverables, timeline, stakeholders
- Open points to clarify internally
- AI suggestions, clearly marked for review
The draft is created with AI support. Suggestions are marked as such and do not replace internal alignment.
Frequently asked questions
What does the briefing generator cost?
Nothing. Answer six questions and get your brief straight away – no sign-up, no obligation.
What is in the finished brief?
Your inputs, AI suggestions and open questions are clearly separated. Review the draft with your team before turning it into agreed targets or a project.
Who is the generator for?
For marketing and brand leads who need to align a project internally or hand it to agencies – from a campaign launch to a website relaunch.
Do I have to work with Davies Meyer?
No. The brief is yours and works just as well with your in-house team or another agency.
How long does it take?
About five minutes. The questions are short; more detailed answers make the result sharper.
What happens to my input?
Your answers are processed to create the draft. Please do not enter confidential figures or third-party personal data. Details are in our privacy policy.
Brief ready – what now?
Send us your draft. We will walk through it with you, fill the gaps and tell you honestly what the project realistically needs.
Discuss your brief with us