Davies Meyer – home
    Cases
    CareerGlossaryProjects & Budgets

      1. Home
      2. Campaign
      Integrated campaigns

      One clear idea. For your campaign.

      We bring strategy, creative, production and media together in a campaign that fits your brand. Our teams work together from the first creative idea through to evaluation. AI helps us explore possibilities and develop content for its intended use.

      Discuss your campaignExplore our work

      What we develop for your campaign.

      We tailor our services to the task: from a single campaign concept to planning and delivery across several channels.

      Campaign strategy

      Objectives, audiences, messaging and success criteria as a shared foundation for the campaign.

      Creative concept

      A central creative idea with a visual and verbal direction. Drafts make the approach tangible before production.

      Production planning

      Production planning and campaign assets for the agreed channels, with defined approvals.

      Media planning

      Channel selection and budget allocation matched to the audience, occasion and available budget.

      Delivery & rollout

      A coordinated rollout with reviewed formats, agreed timing and clear responsibilities.

      Evaluation & learning

      Analysis of the agreed metrics and recommendations for the next adjustment.

      How AI supports campaign development.

      Good campaigns need a distinctive idea and careful execution. AI expands what our teams can explore in research, creative development and production. The value depends on the results we select and how we develop them.

      Evaluate directions earlier

      AI can help organise research and develop initial copy or visual drafts, making alternatives available for discussion earlier. Our team reviews sources, brand fit and creative originality.

      Carry the idea across formats

      We develop content for the agreed channels from an approved creative direction. AI can support selected adaptations. Our team checks that the message, design and details suit each intended use.

      Reduce routine work

      Reusable components and automated steps can reduce the work required for further variants. This creates room for concept development and refinement. Time and cost benefits depend on the source material, scope and review requirements.

      We take responsibility for concept and quality.

      How the campaign takes shape.

      Shared decisions connect each stage. We agree the scope, approvals and evaluation to suit the project.

      01

      Define the task

      We clarify the occasion, audience, budget and timeline. Together, we define what the campaign should achieve and how we will assess its results.

      02

      Choose a direction

      We develop the central idea and make it tangible with drafts. Together, we assess brand fit, clarity and suitability for the planned channels.

      03

      Produce & review

      We produce the agreed campaign assets from the approved direction. We review content and formats, obtain approvals and coordinate the rollout.

      04

      Put results in context

      We evaluate the agreed metrics in the context of the objectives, duration and budget. We use the findings to recommend adjustments or inform the next campaign.

      References

      Campaigns from our portfolio.

      Social content, promotion and video: these projects show different briefs and creative approaches.

      Caparol - Feel the Power: from campaign motif to social content

      Caparol

      Feel the Power: from campaign motif to social content

      View project
      MILRAM - Hotties: An interactive BBQ platform

      MILRAM

      Hotties: An interactive BBQ platform

      View project
      EWE - Energy of the Future

      EWE

      Energy of the Future

      View project
      Caparol - Feel the Power: from campaign motif to social content

      Caparol

      Feel the Power: from campaign motif to social content

      View project
      MILRAM - Hotties: An interactive BBQ platform

      MILRAM

      Hotties: An interactive BBQ platform

      View project
      EWE - Energy of the Future

      EWE

      Energy of the Future

      View project
      View all projects
      Yellow and green Favorade characters outside a playful house.
      Brand illustration from the Favorade website.

      Favorade / Supersmart

      Give people a reason to participate.

      Create digital brand activations and personalised interactions. A clear mechanic gives people a reason to engage with your brand.

      1. Create an occasion
      2. Design participation
      3. Evaluate the activation

      We connect the activation idea, UX, content and technology. Together we assess which Favorade features fit the experience and where additions are needed.

      Explore Favorade
      Discuss a Favorade activation

      Here is how we can get started.

      Develop a digital campaign

      from €15,000 / project

      4–6 weeks

      Give a specific occasion a strong idea and a coordinated set of digital creative assets.

      What you receive: A digital campaign concept with nine final static advertising assets.

      How AI supports the work

      AI supports idea exploration and format adaptation. Our team owns the creative idea and final execution.

      Discuss your campaignExplore all Projects & Budgets

      All prices are net, excluding VAT. Starting prices apply to the described scope.

      Campaign insights

      Retail Media Networks: The Silent Revolution in Marketing
      Digital Trends9 min

      Retail Media Networks: The Silent Revolution in Marketing

      Amazon, Otto, Zalando – retailers are becoming media companies. Why retail media is the fastest-growing ad format and how brands can benefit.

      February 13, 2026Read
      Commerce Media: When Advertising and Commerce Merge
      Digital Trends8 min

      Commerce Media: When Advertising and Commerce Merge

      Commerce Media is more than retail media – it connects advertising, content, and transactions in one seamless experience. The next evolution of marketing.

      February 8, 2026Read
      Employer Branding on Social Media: How to Win the Best Talent
      Social Media8 min

      Employer Branding on Social Media: How to Win the Best Talent

      The talent shortage is forcing companies to rethink: Employer branding on social media is no longer optional in 2026 – it's a survival strategy.

      February 3, 2026Read

      Loading related terms…

      All Terms

      What should your campaign achieve?

      Tell us about the occasion, your audience and the scope you have in mind. Together, we will identify the services you need and define the next step.

      Discuss your campaign

      DAVIES MEYER

      creative engineering for leading brands

      Davies Meyer LogoDavies Meyer Logo

      creative engineering for leading brands

      EmailCall
      Hamburg
      Berlin•Zürich•London

      Davies Meyer Logo – Creative Engineering AgencyDavies Meyer Logo – Creative Engineering Agency

      DAVIES MEYER

      • creative engineering
        for leading brands
      • [email protected]
      • +49 40 4309 32 30
      • Spielbudenplatz 24-25
        20359 Hamburg
      • Berlin•Zürich•London•Novi Sad

      Services

      • Brand & Design
      • Strategy
      • Social & Influencer
      • Content
      • Campaign
      • Performance
      • AI Solutions
      • Technology
      • Data

      Solutions

      • Our software products
      • Content Factory
      • Marketing Agent
      • Brand Avatars
      • Favorade
      • Performance Dashboards
      • AI Readiness Workshop
      • Websites for SMEs
      • DM Studios

      Industries

      • FMCG & Retail
      • Automotive & Mobility
      • Tech & Telco
      • Finance & Insurance
      • Beauty & Healthcare
      • Construction & Real Estate

      Agency

      • About Us
      • Creative Engineering
      • How We Work
      • Partnerships
      • Philosophy & Culture
      • Offices
      • Cases

      AI Solutions

      • Creative Engineering – our method
      • AI-Powered Brand Growth
      • AI Glossary
      • AI Consulting
      • ROI Calculator
      • AI Readiness Quiz

      Resources

      • Pre-OMR 2026 · Archive
      • Blog
      • Glossary
      • Playbook 2026
      • Briefing Generator
      • Projects & Budgets
      • Newsletter
      • Career
      • Contact
      • Sitemap

      Memberships & recognition

      • DIE FAMILIENUNTERNEHMER – Membership
      • Versammlung Eines Ehrbaren Kaufmanns zu Hamburg – Membership
      • EcoVadis Silver Medal – Sustainability rating
      • iBusiness ranking of owner-managed digital agencies 2026 – rank 23 overall (opens a new tab)

      Platform partners

      • Meta Business Partner – Social advertising
      • Google Partner – Search & display
      • TikTok Marketing Partner – Social advertising
      • Pinterest Marketing Partner – Social advertising
      • Amazon Ads Verified Partner – Retail media

      Technology partners

      • Magnolia CMS – Content management
      • Supermetrics – Data & reporting
      Imprint•Terms•Privacy•AI transparency•

      © 2026 Davies Meyer•