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      Branche

      Automotive & Mobility

      Die Mobilität der Zukunft braucht innovative Marketingansätze. Wir begleiten Automobilhersteller und Mobilitätsanbieter in der digitalen Transformation.

      Automotive & Mobility Cube

      Herausforderungen der Branche

      Elektrifizierung und neue Antriebstechnologien
      Digitale Transformation der Customer Journey
      Neue Mobilitätskonzepte und Sharing-Modelle
      Strenge Regulierungen und Nachhaltigkeitsziele

      Unsere Leistungen für Automotive & Mobility

      Digital Launch Campaigns

      Produktlaunches für neue Fahrzeugmodelle

      E-Mobility Marketing

      Kommunikation für Elektrofahrzeuge

      Connected Car Experiences

      Digitale Services und App-Marketing

      Dealer Marketing

      Lokale Kampagnen für Händlernetzwerke

      Sustainability Communication

      Nachhaltigkeits-Storytelling

      Configurator & AR

      Digitale Produkterlebnisse und Konfiguratoren

      Marketing in der Mobilitätswende

      Automotive- und Mobility-CMOs navigieren den größten strukturellen Umbruch ihrer Branche: Elektrifizierung, Software-Defined Vehicles, neue Vertriebsmodelle (Agency Model, D2C), chinesische OEMs unter 30k Euro und Generationen, die Auto-Besitz hinterfragen. Klassische OEM-Werbung verliert Wirkung, während Direct-to-Consumer und digitale Configurator-Journeys über Marken-Präferenz entscheiden.

      Wir unterstützen Mobilitäts- und Energie-Marken wie Shell bei integrierten Kampagnen, Content-Produktion und digitaler Aktivierung. Unser Verständnis reicht von OEM-Brand-Building über Händlernetz-Aktivierung bis zu E-Mobility-Onboarding-Strecken und Lade-Infrastruktur-Kommunikation.

      Für CMOs bedeutet das: konsistente Marken-Stewardship über Werbung, Händler, Digital und Service hinweg, schnellere Asset-Produktion für Modell-Launches und Facelifts, und ein klarer Brückenschlag zwischen Brand und CRM-Daten aus Connected Cars und After-Sales.

      Unsere 5-Schritt-Methodik

      01

      Mobility-Audit

      Markt-Positionierung im EV-Wettbewerb, Händlernetz-Performance, Digital-Configurator-Funnel-Analyse.

      02

      Brand & Modell-Plan

      Marken-Architektur, Modell-Storys und Launch-Kalender mit Brand- und Performance-Anteilen.

      03

      Production-Sprint

      Film, Foto und 3D/CGI für Modelle, modular für globale Märkte und Händler-Adaption.

      04

      Activation & Händler

      Programmatic, CTV, Paid Social, plus Händler-Co-op-Material und lokale Geo-Aktivierung.

      05

      Measurement

      Configurator-Conversion, Probefahrt-Leads, Brand Lift, Cross-Channel-Attribution.

      Probleme, die wir für CMOs lösen

      EV-Markt-Narrativ wird von Newcomern dominiert

      Wir bauen differenzierte Brand-Storys jenseits von Reichweite- und Ladezeit-Specs.

      Händlernetz spielt nicht synchron mit Brand-Kampagnen

      Modulare Asset-Bibliothek mit lokal anpassbaren Templates, plus Händler-Performance-Pakete.

      Configurator-Drop-off zwischen 80 und 95 Prozent

      UX-Audits, Retargeting-Logik und Lead-Nurturing reduzieren Abbrüche signifikant.

      Modell-Launches dauern in der Produktion zu lang

      Production-Sprints mit Foto, Film und 3D parallel statt sequenziell.

      After-Sales und Marketing teilen keine Daten

      Wir verbinden Connected-Car-Telemetrie, CRM und Werkstatt-Daten zu einer Lifecycle-Sicht.

      Reale Outcomes mit echten Marken

      Alle Ergebnisse stammen direkt aus dokumentierten Davies-Meyer-Cases – keine Modellrechnungen, keine erfundenen KPIs.

      Shell
      Multi-Case-Aktivierung im Mobility- & Energy-Kontext
      Konsistente Brand-Stewardship über 4+ dokumentierte Cases mit B2C- und B2B-Schwerpunkt

      Häufige Fragen von CMOs

      Passende Davies-Meyer-Leistungen für deine Branche

      Branding Agentur

      Marken-Architektur und Modell-Story-Entwicklung für OEMs und Mobility-Brands.

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      Performance Marketing Agentur

      Configurator-Performance, Lead-Generierung und Händler-Aktivierung.

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      UX/UI Design Agentur

      Configurator-, Service- und Connected-Car-App-UX.

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      Content Marketing Agentur

      EV-Education, Reichweiten-Content und After-Sales-Loyalty.

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      Kreativagentur

      Production-Sprints für Film, Foto und 3D/CGI.

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      LinkedIn Agentur

      B2B-Flotten- und Leasing-Kommunikation.

      Learn more
      References

      Erfolgreiche Automotive & Mobility Projekte

      Ausgewählte Referenzen aus der Automobil- und Mobilitätsbranche

      Shell - Shell Café Branding & Packaging Design

      Shell

      Shell Café Branding & Packaging Design

      View project
      Shell - "A Thank You to All Everyday Heroes" Campaign

      Shell

      "A Thank You to All Everyday Heroes" Campaign

      View project
      Shell - deli2go Product Launch "Iced Coffee & Lemonade"

      Shell

      deli2go Product Launch "Iced Coffee & Lemonade"

      View project
      Shell - Shell Café Branding & Packaging Design

      Shell

      Shell Café Branding & Packaging Design

      View project
      Shell - "A Thank You to All Everyday Heroes" Campaign

      Shell

      "A Thank You to All Everyday Heroes" Campaign

      View project
      Shell - deli2go Product Launch "Iced Coffee & Lemonade"

      Shell

      deli2go Product Launch "Iced Coffee & Lemonade"

      View project
      View all projects

      Bereit für die Mobilität der Zukunft?

      Lass uns gemeinsam deine Marke in Bewegung bringen.

      The automotive industry is undergoing its most significant transformation in a century. The focus is shifting from a product-centric model (selling cars) to a service-oriented ecosystem (providing mobility). Electrification, autonomous driving, connected services, and shared mobility are not just buzzwords; they are fundamental disruptors reshaping customer expectations and business models. For marketers, this means moving away from traditional car advertising to building lasting relationships through digital services, , and seamless, multimodal experiences. It's no longer about promoting horsepower but about enabling 'life-miles' and guiding the customer through their day as a digital companion. Value creation is shifting from metal to code, from a one-time transaction to a continuous service relationship, and the car is becoming the most important device in people's lives.

      What this means for your team

      For an automotive CMO, adapting to this new landscape is not an option, but a matter of survival. Future revenue pools lie in services, data, and software, not just in hardware sales. The challenge is to build a brand that customers trust not only for its engineering but also for its role as a digital partner in their lives. This creates entirely new opportunities for customer loyalty, recurring revenue, and brand differentiation that extend far beyond the vehicle itself. It's about owning the entire mobility journey, not just the driveway. Even for non-industry players like the energy provider EWE, this shift is critical as they expand their charging infrastructure and e-mobility services, where a good or bad customer experience directly competes with and impacts the perception of automotive brands.

      How we deliver

      01

      Mobility Journey Mapping & Analysis

      We analyze users' complete mobility journeys,from planning to arrival, across all modes of transport. This uncovers pain points and opportunities for new, integrated mobility services.

      02

      Digital Service Ecosystem Design

      We conceptualize and design the ecosystem of in-car and out-of-car applications. From intelligent charging management and concierge services to in-car commerce, we create seamless, value-adding digital experiences.

      03

      Data Monetization & Trust Strategy

      Vehicle and user data are the new oil. We develop strategies to use this data ethically and to create value,for example, through personalized services or predictive maintenance, always with customer trust as the central focus.

      04

      EV Charging & Ownership Experience (CX)

      The charging experience is a critical touchpoint for EV owners. We design a seamless customer experience around charging, payment, and battery management that reflects positively on the brand.

      05

      Future Retail & Ownership Models

      From the agency model and direct-to-consumer (D2C) to flexible subscription models, we develop future-proof sales and ownership models and design the corresponding digital platforms and customer experiences.

      FAQ

      More industries

      Beauty & Healthcare

      Performance + brand-building for beauty and healthcare brands.

      Learn more

      FMCG & Retail

      Scalable marketing engines for FMCG and retail portfolios.

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      Tech & Telco

      Complex-sale marketing for tech and telecommunication brands.

      Learn more

      Industry insights

      AI-Driven Branding for FMCG: How CMOs Combine AI Precision and Creative Excellence for Scalable Brand Growth
      AI Marketing11 min

      AI-Driven Branding for FMCG: How CMOs Combine AI Precision and Creative Excellence for Scalable Brand Growth

      FMCG and CPG brands are squeezed between retail pressure, fragmented audiences, and exploding content demand. This playbook shows how to combine AI with creative brand leadership — from insight to design to campaign — and turn it into a scalable growth engine.

      May 20, 2026Read
      Retail Media Networks: The Silent Revolution in Marketing
      Digital Trends9 min

      Retail Media Networks: The Silent Revolution in Marketing

      Amazon, Otto, Zalando – retailers are becoming media companies. Why retail media is the fastest-growing ad format and how brands can benefit.

      February 13, 2026Read
      CTV & Retail Media: The Performance Upgrade for Your TV Budget
      Performance9 min

      CTV & Retail Media: The Performance Upgrade for Your TV Budget

      Two megatrends are converging. Learn how to leverage retail data to generate measurable sales from your CTV ads and finally steer your TV budget with performance in mind.

      August 18, 2026Read

      Navigate the Future of Mobility

      Let's design the brand experiences and digital services for the next generation of drivers and future-proof your brand.

      Talk to our team

      DAVIES MEYER

      creative engineering for leading brands

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      creative engineering for leading brands

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      DAVIES MEYER

      • creative engineering
        for leading brands
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