Conflicting reports, unclear lead quality or manual data work: we connect measurement, sources and usable reporting so your team can make informed decisions and act on them.
A first conversation clarifies the task. We agree deliverables, access, acceptance and cost for the review or pilot before starting.
Measurement review
Review one journey, agree definitions and document measurement gaps. Define implementation based on the findings.
Explore the approachDiscuss measurementDashboard pilot
Align metrics, connect agreed sources and develop a first view that supports a specific decision.
Explore the approachDiscuss a dashboardData workflow pilot
Connect a bounded workflow, test failures and agree a clear route for recovery and ongoing ownership.
Explore the approachDiscuss a workflowIllustrative example · fictional data
Explore three steps from an event to a useful decision. This example is not connected to a live system and is not a client result.
In this fictional example, the website records six form submissions. One enquiry was sent twice. Counting every event as a new lead would overstate the result.
We bring data definitions, technical connections and interface design together. Freshness, missing information and calculation rules belong in the result. Automated checks can support quality; the meaning of a metric still needs business ownership.
AI can prepare transformations, describe anomalies or draft explanations. We review suitability, access and accuracy in context. We take responsibility for concept and quality. The value of automation is assessed through usable results and total effort, including rework.
Start with the foundations you need. For modelling, prediction and customer data platforms, assess suitability and prerequisites before deciding on implementation.
Trace website events, CRM feedback and measurement limits.
Align metrics and build a usable view for decisions.
Connect recurring data workflows with visible failure handling.
Define a task, suitable sources and a justified next step.
Make origins, definitions and data freshness traceable.
Connect usage data and feedback with specific UX questions.
Examine relevant differences for content, offers and service.
Assess the need, identity rules and a bounded activation use case.
Assess a budget question, data foundation and methodological feasibility.
Assess suitability and evaluation for a specific prediction task.
Turn customer feedback and behaviour into specific content and UX tasks.
Prepare a decision with suitable evidence and research.
Investigate changes and assess possible explanations.
Design charts and views that make comparisons understandable.
If the next step needs an interface or a system handover, our UX and development work connects to the same task: a clearer customer journey, a useful tool or a dependable integration.
GEO / Supersmart
Compare mentions, answers and sources across selected AI models. Identify possible gaps in how your brand and products are described.
We help you interpret findings, improve expert content and review the technical foundations of your website.
Explore GEOfrom €7,500 / project
3–5 weeks
Bring your key marketing numbers into a shared view to support better decisions.
What you receive: A working dashboard with agreed metrics and connected data sources.
How AI supports the work
AI supports dashboard development and testing. Automated data connections reduce repetitive manual reporting steps.
All prices are net, excluding VAT. Starting prices apply to the described scope.
Tell us the decision, the sources and where you get stuck. We will use the first conversation to define a useful next step.
Discuss your data challenge