Davies Meyer – home
    Cases
    CareerGlossaryProjects & Budgets

      Branche

      Tech & Telco

      Technologie verändert die Welt – und wir helfen Tech- und Telco-Unternehmen, ihre Innovationen erfolgreich zu kommunizieren und zu vermarkten.

      Tech & Telco Cube

      Herausforderungen der Branche

      Schnelle Innovationszyklen und technologischer Wandel
      Komplexe Produkte verständlich kommunizieren
      B2B und B2C Zielgruppen gleichzeitig ansprechen
      5G, IoT und neue Technologien vermarkten

      Unsere Leistungen für Tech & Telco

      Product Launches

      Go-to-Market Strategien für Tech-Produkte

      SaaS Marketing

      Growth Marketing für Software-Unternehmen

      Telco Campaigns

      Tarif- und Produktkampagnen

      B2B Tech Marketing

      Enterprise-Lösungen kommunizieren

      Community Building

      Developer Relations und Tech Communities

      App Marketing

      User Acquisition und Retention

      Marketing für Tech, Telco & Consumer Electronics

      Tech- und Telco-CMOs leben in einem Dauer-Innovationsdruck: kürzere Produkt-Lebenszyklen, KI-Features als Differenzierungs-Pflicht, B2B2C-Komplexität bei Telcos und Consumer Electronics. Gleichzeitig schrumpft die Aufmerksamkeit für klassische Tech-Werbung – während Creator und Communities die Kaufentscheidung dominieren.

      Wir arbeiten mit Marken wie MEDION, AEG und Bahco an Brand-Building, Produkt-Launches und Performance-Aktivierung. Unser Team versteht Spec-getriebene Kommunikation, B2B-Tech-Buyer-Journeys, Channel-Kommunikation für Telco-Reseller und die Nuancen zwischen Pre-Launch-Buzz und Post-Launch-Sustain.

      Für CMOs heißt das: differenzierte Storys jenseits von Tech-Specs, schnelle Asset-Produktion für Launch-Wellen, integrierte Brand- und Performance-Steuerung über Marketplaces (Amazon, MediaMarktSaturn-Onlineshop), eigene D2C-Strecken und Channel-Partner.

      Unsere 5-Schritt-Methodik

      01

      Tech-Market-Audit

      Wettbewerbs-, Spec-, Review- und Marketplace-Analyse plus Channel-Partner-Status.

      02

      Brand- & Launch-Plan

      Always-On-Brand-Building und Launch-Wellen, abgestimmt auf Roadmap und Spec-Releases.

      03

      Creative & Reviews

      Hero-Films, Tutorials, Reviewer-Seeding, Tech-Demos und modulare Marketplace-Assets.

      04

      Performance

      SEA, Amazon Ads, Paid Social, programmatisches Display, Influencer-Tech-Reviews.

      05

      Measurement

      Sell-Out-Reporting über Marketplaces, Brand Lift, Share-of-Voice und Review-Sentiment-Tracking.

      Probleme, die wir für CMOs lösen

      Specs ersetzen keine Brand-Story

      Wir übersetzen Tech-Specs in Benefit-Narrative und Lifestyle-Codes.

      Amazon und Marketplaces fressen Marge

      D2C-Strategie plus Marketplace-Optimierung mit klarer Channel-Trennung.

      Reviewer- und Creator-Beziehungen sind unsystematisch

      Strukturiertes Seeding-Programm mit Briefing-Toolkits und Review-Tracking.

      Telco-B2B2C: Channel-Partner kommunizieren inkonsistent

      Channel-Asset-Plattform mit zentralen Templates und Co-op-Budgets.

      Tech-Launches verpuffen ohne Sustain

      Wir planen 12-Wochen-Sustain-Wellen statt einmaligen Launch-Pushs.

      Reale Outcomes mit echten Marken

      Alle Ergebnisse stammen direkt aus dokumentierten Davies-Meyer-Cases – keine Modellrechnungen, keine erfundenen KPIs.

      MEDION
      B2C-Performance & Tech-Brand-Building
      Konsistente Brand-Präsenz und qualifizierte Performance-Skalierung über mehrere Produktlinien
      AEG
      360°-Kampagne ProSteam mit OOH, TVC, POS und Fashion-Week-Aktivierung
      Hohe Markenerinnerung, starkes On-Site-Engagement, gestiegene Kauferwägung
      Bahco
      B2B-Tech-Tools-Kommunikation
      Differenzierte Positionierung im Professional-Tool-Segment

      Häufige Fragen von CMOs

      Passende Davies-Meyer-Leistungen für deine Branche

      Performance Marketing Agentur

      SEA, Amazon Ads, Paid Social und Programmatic für Tech & Telco.

      Learn more

      E-Commerce Agentur

      D2C-Shops und Marketplace-Optimierung.

      Learn more

      Influencer Marketing Agentur

      Tech-Reviewer- und Creator-Programme.

      Learn more

      B2B Agentur

      ABM, LinkedIn und Lead-Generierung für Tech-Buyer.

      Learn more

      Branding Agentur

      Brand-Story-Entwicklung jenseits von Spec-Listen.

      Learn more

      KI Agentur

      AI-Feature-Kommunikation und KI-Use-Cases im Marketing.

      Learn more
      References

      Erfolgreiche Tech & Telco Projekte

      Ausgewählte Referenzen aus der Technologie- und Telekommunikationsbranche

      EWE - Six growth areas, one 3D world

      EWE

      Six growth areas, one 3D world

      View project
      MILRAM - Hotties: An interactive BBQ platform

      MILRAM

      Hotties: An interactive BBQ platform

      View project
      Alpina Farben - Brand website with TYPO3

      Alpina Farben

      Brand website with TYPO3

      View project
      EWE - Six growth areas, one 3D world

      EWE

      Six growth areas, one 3D world

      View project
      MILRAM - Hotties: An interactive BBQ platform

      MILRAM

      Hotties: An interactive BBQ platform

      View project
      Alpina Farben - Brand website with TYPO3

      Alpina Farben

      Brand website with TYPO3

      View project
      View all projects

      Bereit für Tech-Marketing der nächsten Generation?

      Lass uns gemeinsam deine Technologie zum Erfolg führen.

      The term 'Tech Telco' signifies the paradigm-shifting convergence of telecommunications infrastructure with advanced technology. It's the evolution of telcos from mere utility providers of 'pipes' into intelligent, enabling platforms for next-generation digital experiences. Fueled by the rollout of 5G, the proliferation of IoT, and the rise of edge computing, this fusion creates an entirely new canvas for marketers. Strategically, this is critical now because consumer expectations have permanently shifted towards seamless, instantaneous, and context-aware interactions. Brands that fail to grasp the potential of this new infrastructure layer risk being outmanoeuvred. The ability to deliver immersive AR, hyper-personalized real-time services, and data-rich product experiences is no longer a future concept; it's the next competitive battleground. Mastering Tech Telco means future-proofing your brand's connection to its customers in an increasingly connected world.

      What this means for your team

      For a CMO, embracing Tech Telco is about unlocking unprecedented business outcomes that transcend traditional marketing. It's the key to moving from broad messaging to intimate, one-to-one dialogues at massive scale. The low-latency, high-bandwidth nature of modern networks enables immersive brand experiences,like augmented reality overlays in retail or interactive, connected packaging,that drive deep and brand affinity. For a company like EWE, which operates in both the energy and telecommunications sectors, this convergence is existential. It allows them to transition from a utility provider to an integrated smart home and lifestyle partner, leveraging their own infrastructure to build deeper customer relationships, create new value-added services, and gather richer data to proactively serve customer needs. This strategic pivot, enabled by Tech Telco, is the blueprint for future growth and customer loyalty.

      How we deliver

      01

      Infrastructure & Opportunity Audit

      We map your existing customer touchpoints against emerging telco capabilities like 5G, IoT, and edge computing. This strategic analysis reveals untapped opportunities for innovation and identifies the most fertile ground for a pilot project.

      02

      Define the 'Connected Use Case'

      Theory becomes reality. We collaboratively define a specific, high-value customer experience,be it a smart product, an AR-enhanced service, or a real-time responsive environment,that directly addresses a business goal and delights your audience.

      03

      Creative Engineering Prototyping

      Our agile teams of creatives and engineers build a Minimum Viable Experience (MVE). This rapid prototyping allows us to test the technical feasibility, user desirability, and business viability of the concept with minimal upfront investment.

      04

      Data & CX Ecosystem Integration

      A new touchpoint is only as valuable as the data it generates. We ensure that insights from the prototype flow seamlessly into your existing CRM and CX platforms, enriching customer profiles and enabling more holistic personalization.

      05

      Develop the Scaling Roadmap & ROI

      Based on the pilot's success, we develop a strategic roadmap for scaling the experience. This includes a clear business case, performance benchmarks, and an optimization plan to maximize long-term engagement and return on investment.

      FAQ

      More industries

      Automotive & Mobility

      Marketing for mobility brands in transformation.

      Learn more

      Beauty & Healthcare

      Performance + brand-building for beauty and healthcare brands.

      Learn more

      FMCG & Retail

      Scalable marketing engines for FMCG and retail portfolios.

      Learn more

      Industry insights

      AI-Driven Branding for FMCG: How CMOs Combine AI Precision and Creative Excellence for Scalable Brand Growth
      AI Marketing11 min

      AI-Driven Branding for FMCG: How CMOs Combine AI Precision and Creative Excellence for Scalable Brand Growth

      FMCG and CPG brands are squeezed between retail pressure, fragmented audiences, and exploding content demand. This playbook shows how to combine AI with creative brand leadership — from insight to design to campaign — and turn it into a scalable growth engine.

      May 20, 2026Read
      Retail Media Networks: The Silent Revolution in Marketing
      Digital Trends9 min

      Retail Media Networks: The Silent Revolution in Marketing

      Amazon, Otto, Zalando – retailers are becoming media companies. Why retail media is the fastest-growing ad format and how brands can benefit.

      February 13, 2026Read
      CTV & Retail Media: The Performance Upgrade for Your TV Budget
      Performance9 min

      CTV & Retail Media: The Performance Upgrade for Your TV Budget

      Two megatrends are converging. Learn how to leverage retail data to generate measurable sales from your CTV ads and finally steer your TV budget with performance in mind.

      August 18, 2026Read

      Engineer Your Brand's Connected Future

      Let's workshop a pilot project that leverages emerging telco capabilities to create unparalleled customer value and future-proof your marketing ecosystem.

      Talk to our team

      DAVIES MEYER

      creative engineering for leading brands

      Davies Meyer LogoDavies Meyer Logo

      creative engineering for leading brands

      EmailCall
      Hamburg
      Berlin•Zürich•London

      Davies Meyer Logo – Creative Engineering AgencyDavies Meyer Logo – Creative Engineering Agency

      DAVIES MEYER

      • creative engineering
        for leading brands
      • [email protected]
      • +49 40 4309 32 30
      • Spielbudenplatz 24-25
        20359 Hamburg
      • Berlin•Zürich•London•Novi Sad

      Services

      • Brand & Design
      • Strategy
      • Social & Influencer
      • Content
      • Campaign
      • Performance
      • AI Solutions
      • Technology
      • Data

      Solutions

      • Our software products
      • Content Factory
      • Marketing Agent
      • Brand Avatars
      • Favorade
      • Performance Dashboards
      • AI Readiness Workshop
      • Websites for SMEs
      • DM Studios

      Industries

      • FMCG & Retail
      • Automotive & Mobility
      • Tech & Telco
      • Finance & Insurance
      • Beauty & Healthcare
      • Construction & Real Estate

      Agency

      • About Us
      • Creative Engineering
      • How We Work
      • Partnerships
      • Philosophy & Culture
      • Offices
      • Cases

      AI Solutions

      • Creative Engineering – our method
      • AI-Powered Brand Growth
      • AI Glossary
      • AI Consulting
      • ROI Calculator
      • AI Readiness Quiz

      Resources

      • Pre-OMR 2026 · Archive
      • Blog
      • Glossary
      • Playbook 2026
      • Briefing Generator
      • Projects & Budgets
      • Newsletter
      • Career
      • Contact
      • Sitemap

      Memberships & recognition

      • DIE FAMILIENUNTERNEHMER – Membership
      • Versammlung Eines Ehrbaren Kaufmanns zu Hamburg – Membership
      • EcoVadis Silver Medal – Sustainability rating
      • iBusiness ranking of owner-managed digital agencies 2026 – rank 23 overall (opens a new tab)

      Platform partners

      • Meta Business Partner – Social advertising
      • Google Partner – Search & display
      • TikTok Marketing Partner – Social advertising
      • Pinterest Marketing Partner – Social advertising
      • Amazon Ads Verified Partner – Retail media

      Technology partners

      • Magnolia CMS – Content management
      • Supermetrics – Data & reporting
      Imprint•Terms•Privacy•AI transparency•

      © 2026 Davies Meyer•