Senior Marketing Manager (m/f/d)

Key Tasks

• You develop cross-channel paid social strategies and take responsibility for their implementation on Meta, TikTok, LinkedIn and other relevant platforms.
• You manage campaigns across the entire funnel – from awareness and engagement to conversion and retargeting.
• You take responsibility for budget planning, ongoing budget management and the efficient allocation of media investments.
• You develop audience, lookalike and retargeting strategies and identify opportunities for growth and scaling.
• You define testing approaches for creatives, hooks, formats, audiences and campaign setups and translate the results into actionable recommendations.
• You analyze performance holistically, identify opportunities and risks early and independently implement optimization measures.
• You collaborate with creative and content teams and contribute data-driven insights to the development of new content.
• You monitor KPIs such as CPM, CPC, CTR, CPA, conversion rate and ROAS and interpret them in their business context.
• You take responsibility for developing tracking, attribution and reporting setups in collaboration with our data specialists.
• You present results and recommendations clearly and persuasively to clients and internal teams.
• You act as an expert point of contact and sparring partner for colleagues and help them expand their performance marketing knowledge.
• You monitor platforms, formats and market developments and assess which are relevant to our clients.

Your Skills

• You have several years of solid experience in paid social or performance marketing and have already taken responsibility for larger campaigns and budgets.
• You are proficient in Meta Ads Manager and also have experience with TikTok Ads and LinkedIn Campaign Manager.
• You can derive performance strategies from business and communication objectives and translate them into concrete campaigns.
• You understand audiences, digital customer journeys and the impact of creatives – and combine this knowledge with a confident grasp of numbers.
• You are familiar with tracking, attribution and reporting and can make informed judgments about what the data tells you.
• You work independently, in a structured and solution-oriented way, and keep an overview even in complex setups.
• You communicate clearly, give constructive feedback and win over clients with informed advice and compelling ideas.
• You enjoy sharing knowledge and providing expert guidance to colleagues.
• You communicate confidently in German and English.

A degree or vocational qualification in marketing, media or communications is welcome, but not essential. What matters is your experience, your strategic perspective and your instinct for combining strong creatives, relevant audiences and informed decisions to deliver sustainable performance.