Doritos / Lay's: Lanxess Arena Branding
Item 1 of 2
The Challenge
Lanxess Arena Cologne – one of Germany's premium event destinations – offered PepsiCo the opportunity to showcase their snack brands directly at point of sale. Three concession stands in the foyer were ready to become the preferred snack destination.
Our Solution
We created three individual brand worlds: the "Crunch Kiosk", "Fries Area", and "Snack Zone" – each stand with its own visual concept for maximum stopping power. Core element: appetite-triggering product staging, enhanced with local Rhineland dialect and English claims.
Results
High attention from arena visitors
Strong brand identification through individual stand designs
Local anchoring through dialect integration
PepsiCo established permanent presence in Germany's leading event arena
Blueprint for local brand activations: Be where your audience celebrates – and speak to them in their language.
Let's talk about your project
Together we'll develop the perfect solution for your challenges
Start your project