EWE: Radio Spots "DSL Plans"
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The Challenge
EWE and osnatel needed to acquire new DSL customers across 11 Northern German regions – with authentic local tonality for each market. The dilemma: traditional studio production would blow budgets and limit flexibility. The opportunity: AI-powered scaling for hyper-local audience targeting.
Our Solution
We developed a radio blueprint with AI voice generation via Wondercraft. Instead of studio days: one pilot spot as foundation, eleven regional accent variants via AI. Users heard 'their' dialect with precise product messaging – DSL in rural areas, fiber in available regions. Professional editing via CapCut ensured broadcast quality at startup speed.
Results
Regionally differentiated spots from one blueprint
Significant time and cost savings vs. traditional production
High regional recognition through authentic accents
EWE TEL established scalable model for audio campaigns
Blueprint for local campaigns: AI makes regional authenticity affordable.
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