Home Cases Haspa €5 Challenge
  • slide 1
  • slide 2
  • slide3

5€ Challenge

 

Expensive big city life? Not necessarily!
For Haspa, we roamed the streets of the Hamburg districts with only € 5 in our pockets – and still there was a lot to discover. Of course, we caught our little adventures on camera and packed them into handy 30-second clips. The clips, in which we presented a Grindel University Special, St. Pauli, St. Georg, Altona, Barmbek, and Billstedt, among others, then ended up on Haspa's social channels. 

 

For each clip, we picked up the € 5 in proper style at a Haspa branch in the respective district. Each district was in the spotlight for a month and received four clips dedicated to it, presenting a colorful program from restaurants to culture and sights. For Haspa, of course, it is also the perfect opportunity to present their HaspaJoker: an account that, in addition to the numerous advantages of Haspa banking, also offers discounts on many cultural and gastronomic offers in Hamburg. 

 

Little dough, huge impression!
The community enjoys the content almost as much as we do: On Facebook, Instagram, TikTok, and Pinterest, the views are increasing exponentially– on TikTok, there are even more than 150,000 for particular clips. For us, this is a great sign that sometimes it just takes the right idea. And ideas (as well as their implementation) are known to be our business. For this idea, in addition to content strategy, filming, and post-production, we also worked closely and well-tuned with Haspa in a spirit of trust. We are already looking forward to the next project! 

Get in Touch

Let’s Create Something Unique Together.

Explore how DAVIES MEYER can elevate your brand with our holistic digital marketing solutions.

Name missing
Email invalid
Message not correct. Please enter at least 10 characters!
Please upload a PDF document with a maximum size of 10 MB. The uploaded file exceeds the maximum allowed size of 10 MB or is of an incorrect type. Please remove the file and try again.
Please accept terms and conditions!

Thank you for contacting us! 

Get your facts

Did you know that ...

... Germany's OMR Festival, held annually in Hamburg, attracts thousands of digital marketing enthusiasts and industry professionals from around the world, making it one of the largest gatherings of its kind in Europe?