Hamburger Sparkasse: Haspa €5 Social Media Challenge
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The Challenge
Cultural and gastronomic offerings in big cities can be quite expensive. The task: Prove to young target groups that real Hamburg adventures are possible for 5 euros and position Haspa as an enabler of affordable city living.
Our Solution
We developed the "5-Euro Challenge", for which four 30-second episodes were created for each district. Each episode began at a Haspa ATM, where the host withdrew exactly 5 euros. The focus was on six districts: St. Pauli, St. Georg, Altona, Barmbek, Billstedt, and a Grindel university special.
Results
150,000+ views for individual TikTok episodes
Cross-platform success on TikTok, Facebook, Instagram, Pinterest
Budget increased to 10 euros due to strong performance
Haspa established as Hamburg's local lifestyle enabler
A format that proves: Great city experiences don't need a big budget – just the right bank.
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