Pepsi Cream: a launch as an immersive 3D world.
For PepsiCo, we created an immersive 3D digital art installation for the launch of Pepsi Cream – shown at the German premiere of Ocean’s Digital Portal.
PepsiCo · April 2026
- Client
- PepsiCo
- Project
- Pepsi Cream · Launch activation in Ocean’s Digital Portal
- Services
- Concept, 3D digital art, immersive installation
A product launch you can step into
With Pepsi Cream, PepsiCo launched new flavours. As part of Pepsi’s launch campaign, we developed an activation that doesn’t just show the product but turns it into a space people can experience.
Premiere in Ocean’s Digital Portal
The stage was the German premiere of Ocean’s Digital Portal. For this format, we built an immersive installation: a 3D world in pink and cream where cans, strawberry and cream reach the audience with spatial depth.
Creative Engineering: idea, 3D and technology
Concept, 3D design and the technical delivery for the portal worked hand in hand. The case film shows the installation on site and the 3D world in detail; individual sequences are AI-generated and labelled accordingly.
Inside the installation
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The work at a glance
Immersive 3D installation for Pepsi Cream
Shown at the German premiere of Ocean’s Digital Portal
Concept, 3D design and technical delivery from one team
An immersive 3D installation that made Pepsi Cream tangible at the German premiere of Ocean’s Digital Portal.
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