Pepsi: Pepsi x EA SPORTS FC™ 25 Promotion
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The Challenge
PepsiCo wanted to leverage the launch of EA SPORTS FC 25 to drive sales, activate gamers worldwide, and strengthen Pepsi's role in gaming culture. The challenge: create a promotion that could launch simultaneously in 11 markets, adapt locally, and scale seamlessly.
Our Solution
We designed the promotion as a digital gaming experience with a simple flow: Purchase → Code Entry → EA Link → Rewards. Participants could unlock up to five exclusive in-game items and join weekly prize draws. Each market received localized content.
Results
2M+ code entries
136,545 unique users / 452,579 total participants
Simultaneous launch in 11 markets
Next step: Expansion to 50 markets in 2025
A scalable promo architecture that drives sales, generates first-party data, and builds long-term engagement with the gaming audience.
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