Which enquiries are suitable? What is changing in sales? Which data is out of date? We build reporting around your decisions, combining data models, sources and usable interfaces.
A weekly report can contain many figures and still leave the key question unanswered: do more enquiries mean more suitable projects? We start with the decisions your team needs to make. Those decisions determine metrics, filters and explanations that marketing, sales and management can use in daily work.
A shared view needs definitions for periods, currencies, statuses, and sources. Ad platforms, and CRM systems count different events. We reconcile relevant metrics and show remaining differences. The makes information usable; any additional effect of an activity requires an appropriate measurement method.
We select a decision and the sources needed to support it. You receive a metric dictionary, agreed data connections and a usable first view with documented checks. Extensions, licensing and ongoing support are agreed separately.
Freshness, missing data, filters and calculation rules belong in the interface. A failed source should not produce a report that looks current. Metrics also need an owner and an explanation of how changed rules affect historical comparisons.
A decline in qualified enquiries may prompt a review of enquiry journeys or qualification rules. We design views so those questions can be explored. Automated alerts remain signals to investigate; they do not replace business judgement.
Illustrative example · fictional data
Explore three steps from an event to a useful decision. This example is not connected to a live system and is not a client result.
In this fictional example, the website records six form submissions. One enquiry was sent twice. Counting every event as a new lead would overstate the result.
Identify the question, users and recurring use of the report.
Agree definitions, periods and data owners.
Load, reconcile and check the required data.
Review navigation, filters and interpretation with actual users.
Plan refreshes, alerts and ongoing development together.
Bring the question and the sources involved. Together we define the first view and the data work it needs.
Discuss your dashboardfrom €7,500 / project
3–5 weeks
Bring your key marketing numbers into a shared view to support better decisions.
What you receive: A working dashboard with agreed metrics and connected data sources.
How AI supports the work
AI supports dashboard development and testing. Automated data connections reduce repetitive manual reporting steps.
All prices are net, excluding VAT. Starting prices apply to the described scope.
