We sharpen positioning and design visual identities with clear messages, usable design principles and templates for your most important applications.
Sales materials, websites and campaigns can each look good while telling different stories. We clarify the shared idea behind your identity and how it should appear in language, design and application.
You receive a foundation for decisions: which message comes first, what does a typical application look like, and which rules help your team create new ? Creative Engineering connects the idea with practical templates and components.
If strategic direction is missing, we start with audience, value proposition and core messages. With sound positioning in place, we can move directly to visual identity. The two starting offers below explain their respective outcomes and boundaries.
We develop design directions, refine an agreed direction and try it in selected applications. We consider existing recognition and useful elements of your current identity.
A style guide becomes useful when people can apply it. We plan templates, file formats and handover around specific tasks such as presentations, social content or website components. A full rollout has its own scope.
AI supports visual exploration and adaptations. Our design team leads creative direction, selection and execution. Third-party image and font rights are checked for their intended use.
Review the brand, audiences and applications.
Assess or develop the strategic foundation.
Explore directions and develop the selected route.
Check the design in agreed applications.
Hand over templates and practical guidelines.
Show us your current identity and the applications where its limits become apparent.
Discuss your brand identityChoose the scope that matches your task. These are separate offers; one does not automatically include the other.
from €12,000 / project
3–4 weeks
Give your brand a clear profile and your team a shared direction.
What you receive: A positioning document with audience focus, value proposition, key messages and recommended actions.
How AI supports the work
AI supports research and synthesis. Our strategy teams own the strategic assessment and the decision on a viable positioning.
from €25,000 / project
6–8 weeks
Turn your positioning into a consistent identity your team can use and build on.
What you receive: A visual identity with concise design guidelines and reusable templates.
How AI supports the work
AI supports visual exploration and preparation of adaptations. The design team leads the creative direction, selection and execution.
All prices are net, excluding VAT. Starting prices apply to the described scope.
