Interactive tools that help people decide.
Product advisers, configurators and calculators turn your expertise into a useful application. We develop the logic, UX and handover to advice or sales.
From reading to understanding your own situation
Which option fits my needs? What information does an adviser need? A good interactive tool helps people understand their situation and can make a later enquiry more specific. We start with the decision logic and turn it into a clear experience.
The result itself should be useful
A useful result explains assumptions, limits and the next step. A contact option can carry over selected information so people do not need to start again. What is transferred and why must remain understandable.
Three possible tasks
A product adviser narrows options using supported attributes. A configurator checks permitted combinations. A calculator explains a scenario with visible assumptions. These examples are possible applications, not promised project outcomes.
Test logic and usability first
A pilot covers one bounded decision path, a prototype and agreed test cases, including missing information, conflicting inputs and situations without a suitable recommendation. Production planning also covers data maintenance, interfaces and operation.
How we deliver
Define the question
Define the decision and usefulness of the result.
Review the logic
Agree rules, sources and edge cases with subject experts.
Design the flow
Design understandable inputs, feedback and results.
Test a prototype
Check the user task, calculations and exceptions.
Connect the handover
Define the enquiry journey, data maintenance and application ownership.
Questions before starting
Sources and technical context
Which customer decision can you help with?
Show us the question, your decision logic and possible sources. Together we define a first testable workflow.
Discuss an interactive tool