Trust Messaging: How WhatsApp and NFTs Help Brands

The Art of Community Management

Community managers must manage communities. The problem: Communities don't like to be managed. Echoing JFK's famous speech: Ask not what the community can do for your brand – ask what your brand can do for the community.

For example:

• Help find the best solution for their specific problems.
• Show appreciation through benefits like exclusive previews, loyalty programs, and discounts.
• Create an inclusive environment where members can network and discuss topics beyond the brand.

But the question remains: How and where can we best do this in times of content inflation? Two promising approaches have emerged in this context.

1. Direct Trust Messaging

People tend to trust more when they're in direct contact with other people. This is where WhatsApp comes into focus. The tool is not only the most-used voice messaging service but also offers an excellent opportunity to implement the "Direct Trust Messaging" campaign.

2. Tokenizing Gratitude

First they were IN. Then they were OUT: NFTs (Non-Fungible Tokens).

Now they're back – as a unique gratitude tool.

The principle: Giving customers a reason to be grateful is a win-win situation. Customers benefit in the short term from a brand's expression of gratitude – and brands reap the fruits of loyalty. NF Tokens can be used to manage Gratitude Campaigns – and through this path, also communities.

Questions for You

How do you foster trust in your brand? Let us know!