Caparol: One trunk. Many possibilities.
An elephant’s trunk has a long reach, including as a creative idea. For Caparol’s “Feel the Power” campaign, we translated the motif into FOOH videos, key visuals and social formats. It helps at dizzying heights, holds a paint roller or invites people to a quiz. Each execution expresses the same idea: Caparol supports the trades.
Caparol · Asset concept and creative execution · commissioned in late 2025
- Brand idea & character
- Developed by Caparol
- Our brief
- Asset concept, creative execution and production
- Motion
- Three FOOH videos
- Integration
- Caparol Germany’s content plan
A clear role for the brand
In late 2025, Caparol commissioned us to develop the asset concept and creative execution for “Feel the Power”. Caparol supplied the campaign approach and elephant character. Our role was to turn them into a versatile set of social media assets.
The trunk turns the brand promise into an action: helping tradespeople with their work. This role gave the creative execution a shared starting point, from large digital scenes to moments drawn from everyday work.
FOOH makes support a larger-than-life scene
Three FOOH videos translated the motif into digital urban scenarios. FOOH stands for Fake Out of Home: computer-created scenes that resemble unusual outdoor advertising. The situations shown are digitally constructed.
The connection between action and brand was central. The trunk is the helping presence within the scene. FOOH concepts, 3D design, motion design and video production translated that role into moving images.
One visual device, different jobs
The work also included a trunk interview, key visuals, a sticker set and teaser content. Each format needs its own pace and framing. The recurring character connects them visually.
Quiz and prize-draw assets provided specific reasons to take part. A community-feedback carousel brought in the audience’s perspective. The motif was developed for a range of social media tasks, extending beyond the visual scenes themselves.
The campaign within an ongoing content plan
We developed the assets for the Caparol Germany account, which we manage, and integrated them into its ongoing content planning. FOOH videos provided the major visual moments. Key visuals and teasers continued the motif in the feed. Stickers, quizzes and community formats offered further ways to engage.
Social media editorial work and content planning were therefore part of the project. Each asset was considered in the context of its use: an opening moment, a recurring brand motif or an invitation to interact.
Creative Engineering: translate the idea into formats
For “Feel the Power”, Creative Engineering connects creative direction, 3D production and social media concepts. The shared motif needs to work on a digitally created façade, in a narrow story format and as a sticker.
We brought together asset concepts, key visual development, video production and interactive social formats. The creative question remains specific in each format: which action expresses support here, and how does the trunk become a recognisable part of the brand?
One campaign idea across different formats
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What we delivered
Three FOOH videos and a trunk interview
Key visuals, teaser content and a sticker set
Quiz, prize-draw and community-feedback formats
Assets for Caparol Germany’s ongoing content plan
A recognisable motif connects large digital scenes with smaller moments in the social feed. The campaign idea becomes content that can be told across different formats.
How does your campaign idea become ongoing content?
We develop a clear brand idea into formats for everyday social communication, from a major motion concept to an invitation to take part.
Discuss campaign content