Alpina Farben: From a colour idea to the right product.

A decorating project often starts with an idea for a room. Practical questions follow: which shade works, and which paint suits the surface? We built the Alpina Farben brand website with TYPO3. It brings inspiration and the information needed to put an idea into practice together.

Alpina Farben · TYPO3 brand website

Alpina Farben website with colour filters and interior photography — Alpina Farben · Colour inspiration on the brand website · View captured on 13 September 2026

Brand: Alpina Farben
CMS: TYPO3
Our contribution: Brand website implementation

The task: help people navigate the choice.

People arrive with their own decorating project. A product list alone does not explain which paint fits it. A website needs clear ways into the range: through a product, a desired colour or the work someone is planning.

Turn product knowledge into a useful choice.

The product finder includes filters for application area, surface and colour family. People can narrow their search around a specific task. Product, project and colour search offer different routes into the range.

Explore the Alpina product finder (German) (opens in a new tab)

Picture the colour in a room.

The inspiration area presents interiors that can be selected by room type and colour family. It puts shades into a design context. Practical guides complement that inspiration with advice on application.

Explore Alpina colour inspiration (German) (opens in a new tab)

What this shows about useful brand websites.

Inspiration, product information and functionality serve different purposes. Together, they can support the journey from an initial idea to an informed choice. That relationship guides how we approach website development: what question arises at each step, and which content or tool can help answer it?

Visit the Alpina Farben website (German) (opens in a new tab)