Children's rooms are magical places. This is where babies dream their first dreams, children play together, learn from each other, where the soul can relax and thoughts grow wings. To meet all these requirements, Alpina has developed wall paints especially for children's rooms: Alpina Farbenfreunde (Alpina Color Friends). The wall paints support children's development, are carefully matched to each age group and are gentle on health. There are color concepts for 0 - 2 years, which encourage dreaming and well-being, for 3 - 5 years for discovery and laughter and for 6+ years for learning and relaxation.

Since 2021, the Farbenfreunde target group has been addressed via social media in the form of video content. Each shade of the color friends has an animal name, such as Dragonfly Blue and Polar Bear White. Our new post format for the Farbenfreunde are small animated animals that match the color names and are accompanied by sweet music. In our stories, the little animals are only teased, but you don't yet know who is hiding behind them. The resolution only appears in the corresponding 1:1 posts.

Parents are thus made curious in a playful way, different room images offer sufficient inspiration and important topics such as child development, the effect of color and health are conveyed within the post format.