Alpina: Alpina "pure colors" Launch Campaign
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The Challenge
Alpina faced a crowded paint market where color equals confusion. Millennials and Gen Z wanted self-expression and clarity – but got overwhelmed by endless options. The opportunity: launch Alpina pure farben, expressive matte colors organized into intuitive families with self-explanatory names.
Our Solution
We built a landing page that mirrors the product philosophy: radical simplicity meets maximum inspiration. Users could explore all shades through clear family structures, see real-space applications, and visualize their own transformation. A multi-channel social campaign amplified launch momentum.
Results
6.9M reach across Instagram, Facebook, Pinterest
21.2M impressions with targeted paid content
776K interactions demonstrating strong product interest
Alpina established pure farben as the go-to line for intentional living spaces
A launch that proves: A simplification of choice can amplify the connection.
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