ALPINA: Telling a Christmas story through colour.

Colour is at the heart of ALPINA. For its Christmas communication, we wanted to turn that theme into a story of hope, connecting the brand with a familiar human need: feeling at home.

Our central idea: The strongest colour of all is love. This led us to connect colour with the relationships between the characters.

A boy and his family have to make a fresh start. Their new home feels dark and unfamiliar; the warm colours seem to have disappeared. On the night before Christmas, his teddy bear comes to life and sets off to find them.

With every loving gesture, warmth and colour return to the house. The story makes the brand’s central theme visible: colour changes how a space feels.

Deep blue defines the rooms at the beginning. As the family grows closer again, the visual world becomes warmer. This change accompanies the story and can be seen directly in the film.

The characters and interiors were designed around this narrative. The boy, teddy bear, family and house form a cinematic world in which gestures, surroundings and colour work together. The gallery shows the development from drawing to finished image, alongside two different lighting moods.

For the production, we combined AI-assisted processes with detailed character and set design and manual retouching. The creative idea set the direction: characters, rooms and colours needed to tell the same story.

Here, Creative Engineering takes shape in the connection between these stages. Concept, design and technical execution work together; the interplay of story, character and visual world is where the craft becomes visible.

We take responsibility for concept and quality.

The film illustrates three design principles that can inform other brand projects:

• Translate the brand’s central theme into the story: for ALPINA, colour accompanies its emotional development.
• Develop characters and surroundings together: character and set design need a shared narrative direction.
• Let the idea guide the technology: the production process must support the intended visual world and its refinement.

The official results list “The Lost Colour” as a finalist in “AI & Creative Systems – AI-Generated Image / Print”.

Golden Award of Montreux finalist results (opens in a new tab)