EWE: Turning a strategy into a world

EWE focuses its development on six growth areas: renewable energy, electric mobility, energy services, telecommunications, energy networks, and hydrogen and large-scale storage. The corporate website needed to make these topics accessible to audiences ranging from customers and investors to employees and future talent.

A website relaunch was not part of the brief. The task was to create a distinctive design element that fitted the existing site and made the relationships within the strategy visible.

We translated the growth areas into sections of the same isometric landscape. Wind turbines, a residential neighbourhood, charging infrastructure and technical facilities share a spatial context. Abstract topics become places, objects and relationships.

Isometric design shows objects from a consistent angled viewpoint. It combines an overview of the landscape with details of individual facilities. The scrollytelling experience guides visitors through the scenes as they scroll, adding information to the imagery.

The visual world needed rules that applied to every new object. We developed a custom tool with settings for camera angle and colour palette, together with composition and style references. These create a shared design foundation for the different components.

The value lies in connecting design and production. Adding a building or vehicle does not require reinventing the scene. Defined parameters give the work a direction. We take responsibility for the concept and quality.

For facilities specific to EWE, we worked from visual references. Photographs of real equipment provided a starting point for translating its components into the isometric style. Each representation needed to fit the visual system while retaining characteristic features of its reference.

Scale, building heights and street widths were constructed and corrected. A detached house, a bus and an electrolysis facility need plausible proportions within the same scene. These decisions hold the landscape together.

Concept, design, production tooling and web development work together here. The visual idea determines which components are needed. Production rules connect them visually. Technical implementation turns them into a scrollytelling experience on ewe.com.

The result is six scenes and a reusable collection of buildings, vehicles, facilities and people. Beyond the published website, EWE has a system that can support further visuals and formats. The project demonstrates how an existing platform can gain a distinctive new experience.