EWE: Animated CTVs "Fiber Optic Plans"
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The Challenge
EWE's fiber offering faced the classic telco challenge: selling technology emotionally. While the market is dominated by functional specs and price wars, EWE sought an emotional differentiator. The opportunity: position fiber not just as a product, but as a quality and lifestyle promise.
Our Solution
We made a cat the brand ambassador – likeable, authentic, memorable. Our AI production workflow combined Storyboarder.ai, ChatGPT, Freepik visuals, and Kling/Runway animation with Wondercraft voiceover. Users experience EWE fiber through the cat's eyes: connection quality becomes an emotional story. The modular system enabled rapid series creation for different fiber benefits – from speed to installation service.
Results
High recognition value through the cat as emotional anchor
Clear differentiation from technical-functional telco advertising
Scalable campaign DNA for future EWE activations
EWE positioned itself as pioneer for emotional telco marketing
Blueprint for brands wanting to emotionally charge technical products – not with AI experiments, but with AI efficiency.
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