EWE / osnatel: Spring Plans Campaign
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The Challenge
Spring brings renewal energy – including for internet connections. EWE and osnatel faced the opportunity to transform seasonal switching momentum into concrete DSL and fiber contract closings. New customers could secure a free router until end of March – but how do you make a technical offer emotionally relevant?
Our Solution
We developed the 360-degree campaign "Fresh Breeze for Your Internet" – a creative bridge between spring feelings and internet speed. The message "Let your internet bloom" ran across all channels – from outdoor advertising and radio to social media and Google Display Network.
Results
Strong brand perception through unified spring metaphor
High conversion rates for the router promotion until end of March
Successful channel synchronization between online and offline
EWE/osnatel established themselves as an emotional internet brand beyond pure tech benefits
Blueprint for seasonal telco marketing: Technical upgrades become lifestyle moments.
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