Lipton: UK Website Launch for the Kombucha Range
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The Challenge
For the UK launch of the Lipton kombucha range, a global master template had to meet real local market relevance: maintain brand consistency, integrate product-specific visuals and UK content, engage Gen Z emotionally and interactively, and deliver all of it with strong technical performance.
Our Solution
We built a scalable website with audience-specific content: an autonomous platform with bold design, a clear tone of voice and authentic Gen Z content. Recipe modules, visual storytelling and social sharing drive interaction. The modular architecture serves as a blueprint for further markets, deployed in Drupal CMS with a focus on performance and scalability.
Results
6 international design awards 2025
Successful UK launch with a high-quality digital touchpoint
Strengthened brand perception: Lipton as an authentic Gen Z brand in the kombucha segment
Modular architecture as a blueprint for international rollouts
A digital landmark for audience-specific brand experiences: one website, one brand, one community.
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