Lipton: Website Relaunch
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The Challenge
Lipton = two completely different worlds. Hot Tea for some, Ice Tea for Gen Z. The problem: one website serving both audiences doesn't work. The young target group needed their own digital home – visually different, contextually relevant, emotionally fitting.
Our Solution
We built a dedicated Lipton Ice Tea platform that meets Gen Z where they are: bold colors, animated memes, interactive experiences. Centerpiece: a 7-question quiz with meme animations that guides users to their "Perfect Match".
Results
103,944 website clicks since relaunch
4.94 million SERP impressions
German Agency Award 2023 Winner
Lipton positioned itself as authentic Gen Z brand in the Ice Tea segment
Digital landmark for audience-specific brand experiences: one website, one brand, one community.
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