MILRAM: From product range to recipe inspiration.

A recipe gives a product a role in everyday life. For MILRAM, we relaunched the brand website with TYPO3, bringing its product range and recipe content together. The focus: make room for both inspiration and specific product information.

MILRAM · Website relaunch

Brand: MILRAM
CMS: TYPO3
Our contribution: Website relaunch

The task: connect products with everyday use.

Some visitors know which product they need. Others are looking for a meal idea. A food brand website has to support both starting points and make the next step clear.

One website for product information and recipe ideas.

The relaunch brought a recipe section and product overview together on TYPO3, with design focused on mobile use. Product information and culinary inspiration each have a place in the same brand experience.

The lesson for ongoing development.

A website task is more useful than an isolated feature request. Can someone find a suitable product? Is the recipe understandable on a phone? These are the kinds of questions that connect development, content and UX, and help define concrete acceptance criteria for future changes.

Visit the current MILRAM website (German) (opens in a new tab)