MILRAM: From product range to recipe inspiration.
A recipe gives a product a role in everyday life. For MILRAM, we relaunched the brand website with TYPO3, bringing its product range and recipe content together. The focus: make room for both inspiration and specific product information.
MILRAM · Website relaunch
- Brand
- MILRAM
- CMS
- TYPO3
- Our contribution
- Website relaunch
The task: connect products with everyday use.
Some visitors know which product they need. Others are looking for a meal idea. A food brand website has to support both starting points and make the next step clear.
One website for product information and recipe ideas.
The relaunch brought a recipe section and product overview together on TYPO3, with design focused on mobile use. Product information and culinary inspiration each have a place in the same brand experience.
The lesson for ongoing development.
A website task is more useful than an isolated feature request. Can someone find a suitable product? Is the recipe understandable on a phone? These are the kinds of questions that connect development, content and UX, and help define concrete acceptance criteria for future changes.
Visit the current MILRAM website (German) (opens in a new tab)
Views of the relaunch
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The work at a glance
A brand website built on TYPO3
Recipes and product information in one place
Website relaunch with a focus on mobile use
What should your brand website make easier?
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