CAMPAIGN
B2B
FMCG
FOOD & BEVERAGE
Nestlé / Starbucks: "We Proudly Serve Starbucks™" B2B Campaign

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The Challenge
Acquiring B2B partners for the "We Proudly Serve Starbucks™" program in hotels and gastronomy.
Our Solution
B2B campaign focusing on revenue increase and premium positioning. Lead generation and sales support.
Results
350 new partners
+28% program revenue
#1 B2B coffee program
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