PALAZZO: Social Media Campaign
Item 1 of 3
The Challenge
PALAZZO blends entertainment and fine dining – a premium event format across five German cities. The opportunity: open an exclusive show experience to new audiences. With higher-priced tickets and a traditionally older core audience, the question was: How do we reach broader demographics without diluting premium positioning?
Our Solution
We designed a multi-stage social media activation across Google Ads and Meta (Facebook and Instagram). Launch: August 2024 with Google Ads, followed by Meta campaigns from September featuring visually striking show content. In December, we deployed an agile Black Week promotion for Hamburg and Nuremberg to fill underbooked dates. The campaign balanced reach with conversion: from sparking interest to driving purchases.
Results
Significant ticket sales increase across all locations
Black Week promotion exceeded expectations – already locked in for 2025
New audiences reached without compromising premium perception
PALAZZO established social as a core sales driver for seasonal shows
A campaign proving premium events don't need compromise – they need smart activation.
Let's talk about your project
Together we'll develop the perfect solution for your challenges
Start your project