CAMPAIGN
TECHNOLOGY & DEVELOPMENT
PROMOTION
FMCG
FOOD & BEVERAGE
PepsiCo: "JOY by PepsiCo" Single Sign-On Promotion Hub
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The Challenge
PepsiCo wanted to consolidate all brand promotions on a central platform and improve user-friendliness and data quality through single sign-on.
Our Solution
Development of the "JOY" promotion hub with SSO functionality, gamified elements, and CRM integration. Seamless user journey across all PepsiCo brands.
Results
500,000+ registered users
+65% repeat participations
35% higher conversion rate
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