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    Shell: "A Thank You to All Everyday Heroes" Campaign

    Shell - "A Thank You to All Everyday Heroes" Campaign 1

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    The Challenge

    During the COVID-19 pandemic, Shell wanted to show appreciation for essential workers and build brand sympathy.

    Our Solution

    Emotional campaign with stories of everyday heroes. Free coffee promotions and social media activation.

    Results

    +55% brand sympathy

    25M impressions

    150M+ PR reach

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