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      Shell: "A Thank You to All Everyday Heroes" Campaign

      Shell - "A Thank You to All Everyday Heroes" Campaign 1

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      The Challenge

      During the COVID-19 pandemic, Shell wanted to show appreciation for essential workers and build brand sympathy.

      Our Solution

      Emotional campaign with stories of everyday heroes. Free coffee promotions and social media activation.

      Results

      +55% brand sympathy

      25M impressions

      150M+ PR reach

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