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      CAMPAIGN
      POINT OF SALE
      AUTOMOTIVE & MOBILITY
      FOOD & BEVERAGE

      Shell: deli2go Product Launch "Iced Coffee & Lemonade"

      Shell - deli2go Product Launch "Iced Coffee & Lemonade" 1

      Item 1 of 6

      The Challenge

      Launch of new summer beverages "Iced Coffee & Lemonade" at Shell gas stations with maximum visibility.

      Our Solution

      POS campaign with eye-catching materials and sampling activities. Digital accompaniment via Shell app.

      Results

      +85% category growth

      Best-selling summer product

      Permanent addition to range

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