WhatsApp Business Platform

WhatsApp Business Platform explained

Choose a clear use case first, such as an order question. Define what can be answered automatically and when a responsible person takes over. A bot that responds instantly but resolves nothing does not improve service. Check answers against approved information and provide an understandable way out of the conversation.

Meta distinguishes template messages from replies within the service window. Free-form replies are generally possible within 24 hours of the latest user message; approved templates are needed outside it. Template approval is not blanket permission to advertise. Contact permission and opt-outs must be respected in the actual flow.

The previous blanket explanation of a per-conversation fee is outdated. Calculate costs using the applicable message model, recipient market and message type. Check tariffs, exceptions and announced changes for the planned period. Add any provider fees plus integration, AI usage, maintenance and human handling.

Creative Engineering combines understandable dialogue with reliable answers and working service processes. We take responsibility for the concept and quality. Encryption alone does not guarantee data-protection compliance. Clarify data access, contracts, retention and permitted purposes before conversation data enters additional systems or models.