Alpina: "Fine Colors Lacquer" Launch Campaign
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The Challenge
Alpina extended its established "Feine Farben" interior paint collection with premium lacquers and metallic shades for wood, metal, and plastic surfaces. The opportunity: position lacquer as the natural next step in premium interior design.
Our Solution
We built a digital launch ecosystem starting with a landing page showcasing the full range through inspirational use cases and styling tips. We rolled out a social-first campaign across Facebook, Instagram, and Pinterest. The hero format: DIY Easter Reels demonstrating hands-on application.
Results
Millions of impressions across social platforms
Strong engagement from interior design enthusiasts
Alpina reinforced its position as premium color authority in the interior space
Campaign delivered a scalable content blueprint for future product launches
A launch that proved: premium lacquer isn't just functional – it's a tool for creative self-expression.
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