Hamburger Sparkasse: Haspa Advent Calendar 2021
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The Challenge
Banks face an awareness deficit during the holidays when financial services compete with festive content for user engagement. Haspa needed to activate "Haspa Joker" account holders through their advent calendar while maintaining authentic Hamburg identity.
Our Solution
We built the campaign around a nostalgic snow globe as hero visual – instantly recognizable, emotionally engaging, and thoroughly Christmas-themed. Three different motifs showcased calendar prizes and selected proud Hamburg landmarks. Content rolled out across Facebook, Instagram, and Pinterest with consistent visual storytelling.
Results
1.2M+ unique users reached across all campaign channels
2.4M+ impressions generated
High video completion rates
Haspa secured cultural banking leadership in Hamburg's Christmas season
Blueprint for finance brands: leverage seasonal occasions plus cultural highlights and city landmarks for authentic, locally-rooted storytelling.
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