Innovationskasse: Digital Campaign for Dental Cleaning
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The Challenge
Promoting the dental cleaning subsidy as an attractive member benefit and generating leads for new customer acquisition.
Our Solution
Performance campaign with emotional storytelling around dental health. Optimized landing pages and A/B-tested creatives.
Results
+68% lead generation
CPL 40% below benchmark
3.2M impressions
German Design Award 2026 Winner (Excellent Communications Design – Integrated Campaigns and Advertising)
German Brand Award 2025 Winner in two categories (Brand Communication – Digital Campaign, Lighthouse Project of the Year)
Lisbon International Health Festival 2024 shortlist (Corporate image and insurance – Craft)
A blockbuster-worthy track record: Creative excellence meets measurable performance.
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