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      Innovationskasse: Digital Campaign for Dental Cleaning

      Innovationskasse - Digital Campaign for Dental Cleaning 1

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      The Challenge

      Promoting the dental cleaning subsidy as an attractive member benefit and generating leads for new customer acquisition.

      Our Solution

      Performance campaign with emotional storytelling around dental health. Optimized landing pages and A/B-tested creatives.

      Results

      +68% lead generation

      CPL 40% below benchmark

      3.2M impressions

      German Design Award 2026 Winner (Excellent Communications Design – Integrated Campaigns and Advertising)

      German Brand Award 2025 Winner in two categories (Brand Communication – Digital Campaign, Lighthouse Project of the Year)

      Lisbon International Health Festival 2024 shortlist (Corporate image and insurance – Craft)

      A blockbuster-worthy track record: Creative excellence meets measurable performance.

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