Innovationskasse: Superbonus & Optional Plans
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The Challenge
In 2025, with rising health insurance premiums nationwide, IK had the opportunity to position itself as a true savings partner. IK Superbonus and IK Wahltarife offered members concrete ways to save money. Task: Communicate these benefits quickly, clearly, and effectively via social media and display ads.
Our Solution
We developed three visual design routes, ranging from purist to attention-grabbing, using AI-supported image generation for speed and creative diversity. Clear, benefit-driven headlines like "Save instead of pay" made the value immediately tangible. The final selection was implemented as a modular campaign system across Instagram, Facebook, and Google Display Network.
Results
High engagement rates on social media
Strong click-through rates on display ads
Positive response to benefit-oriented messaging
IK positioned itself as a modern, customer-centric insurer in a market full of premium increases
A campaign that proves: saving makes sense – also with health insurance.
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