Hamburger Sparkasse: Haspa / Hamburg Craftsmanship Award 2022
The Challenge
Hamburg's crafts sector deserves a stage. The concern: Haspa = partner for small and middle-sized enterprises – but how do you make outstanding craftsmanship visible to the public? The task: honor finalists of the Hamburg Crafts Award through authentic portraits while activating public voting.
Our Solution
We developed cinema-quality craft portraits – each video a mini-documentary about passion and skill. Users experienced real stories behind the businesses. Personal interviews, fascinating work insights, and precise visual language made each craftsperson the protagonist of their own story.
Results
High engagement rates across Haspa social media channels
Organic reach through sharing by craft businesses
Emotional activation for public voting
Videos became central component of the award ceremony
A campaign that proves: Craftsmanship has many faces and a lot of personality – and deserves a professional stage.
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