Hamburger Sparkasse: "HaspaJoker start" Digital Campaign
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The Challenge
Haspa owns Hamburg with 50% market share – but Gen Z banks digitally. The new generation needs banking that speaks their language: gaming, social-first, mobile banking. The Haspa Joker start account for ages 12-30 needed to reach Hamburg's young audience where they live – on social media.
Our Solution
We built a 360° social-first campaign with gaming DNA. Core elements were AI-generated gaming visuals (Stable Diffusion, Wonder Dynamics) and e-sports challenges that turned banking into an experience. Mobile-first user flows led directly to account opening.
Results
24 million impressions across all social media channels
186,000 interactions with gaming content
85,000 link clicks to account opening
DPOK 2024 Winner in two categories (Multichannel Communications and Financial Industry)
Banking meets gaming: A success story for authentic Gen Z marketing in financial services.
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