MEDION: Brand & Website Relaunch
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The Challenge
With a new look and feel and a new strategic direction, MEDION wanted to better assert itself in the changing market. An important lesson: Tech brands need relevant positioning – otherwise they disappear in the commodity battle. The challenge: a complete brand transformation.
Our Solution
We developed MEDION's new brand DNA: modern yet approachable – big tech power without distance. New logo, new color world, new visual language – all orchestrated through a central design architecture. Highlight: a cinematic photo shoot in Barcelona that gave the new brand its visual energy.
Results
Complete brand transformation from logo to visual world
Consistent presence across all channels and touchpoints
German Agency Award 2024 Winner for the relaunch film
MEDION positioned itself as a modern, competitive tech brand
A thoroughly perfect 360° brand relaunch: A redesign that inspires enthusiasm, from the logo to the visual language.
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