MILRAM: Euro Championship Recipes Campaign 2024
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The Challenge
MILRAM needed to own the at-home viewing moment during UEFA Euro and position itself as the host brand for private soccer gatherings. The objective: drive product trial across both portfolio ranges while keeping the barrier to entry low.
Our Solution
We developed a recipe landing page built on one clear insight: Great hosts make snacking stress-free. Users could browse quick snack recipes featuring MILRAM products from the Green range (sustainable) and Blue range (classic), save favorites, and get started right away.
Results
Recipes showcased Green and Blue products, increasing visibility across the entire portfolio
Repeated user engagement: the page became a recurring content hub
Community validation: recipe selection was based on direct consumer feedback
MILRAM secured its position as the effortless host brand for shared moments
A recipe activation that shows: It tastes better together – with MILRAM.
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