MILRAM: "Porridge" Campaign
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The Challenge
MILRAM Porridge entered a competitive breakfast category without a digital home to educate and convert. The task: build a landing page that showcases the product range, inspires trial through recipes, and captures newsletter leads – while coordinating multiple agency partners.
Our Solution
We built a modular landing page for discovery and conversion. Product videos, a brand mood film, and "Ridgy," the porridge mascot, created appetite appeal. Users explored the range, browsed testimonials, discovered recipes, and subscribed.
Results
High initial traffic and sustained engagement post-launch
Iterative content expansion based on user behavior
Platform became MILRAM's central activation hub for the porridge line
A product launch platform that turned visitors into repeat engagers – breakfast inspiration drives brand loyalty.
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