MILRAM: Veganuary 2025
Item 1 of 3
The Challenge
MILRAM's plant-based range needed the necessary impact to stand out against competitors during Veganuary. The opportunity: turn Veganuary from a category trend into a MILRAM moment. Building on 2024's success, the brief was clear: create greater awareness for plant-based eating and strengthen the vegan community.
Our Solution
We built "VeganYEAHry!" – a digital hub celebrating the shift to plant-based eating. The centerpiece: a Social Wall where users shared their vegan moments, entered a prize draw, and saw their content amplified in real-time. Paired with recipe content and the 60+ influencer duo Gabi & Addi, the platform proved: plant-based isn't a niche topic – it's for everyone.
Results
Strong cross-channel synergy between website and social media
High traffic volumes across both touchpoints
Active community participation via Social Wall and prize mechanic
MILRAM established authentic credibility in the plant-based segment
Positioning MILRAM as a community builder in the plant-based space – not just a product player.
Let's talk about your project
Together we'll develop the perfect solution for your challenges
Start your project