CAMPAIGN
PROMOTION
FMCG
FOOD & BEVERAGE
Pepsi MAX: "Taste Challenge" Campaign
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The Challenge
Convincing cola drinkers that Pepsi MAX is superior in taste through direct tasting.
Our Solution
Taste challenge promotion with blind tastings at POS and digital extension. Testimonial content.
Results
500,000 challenge participants
+22% Pepsi MAX trial rate
65% chose Pepsi MAX
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