Schwarzkopf: Global Campaign for Creme Supreme with Sienna Miller
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The Challenge
Schwarzkopf's Creme Supreme promised salon-grade results at home, but in a crowded market, premium hair color launches need proof for their glamour promises. The opportunity: leverage a TV campaign starring Sienna Miller to create social-first content that transforms celebrity endorsement into genuine product demonstration.
Our Solution
We developed a dual-production strategy: During Sienna Miller's TV production in Madrid, we captured exclusive social content showcasing the actual coloring process. Users experienced Sienna's styling journey through 15-to-20-second Instagram videos, set against baroque backdrops that matched the premium positioning.
Results
High engagement rates on Instagram and YouTube
Significant reach expansion in target demographics
Brand awareness boost in the premium coloration segment
Creme Supreme established as the luxury standard for at-home hair coloring
A blueprint for transforming celebrity partnerships into authentic product storytelling – where star power meets substance.
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