Schwarzkopf: Global Social Media Campaign for Gliss with Beren Saat
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The Challenge
Gliss "Full Hair Magic" promises what millions want: full, strong hair instead of brittle, lifeless strands. The product promise was there – what was missing was the emotional translation for social media. The opportunity: use actress Beren Saat as an authentic brand ambassador.
Our Solution
We developed a social-first campaign parallel to the TV spot in Prague. Our concept: authentic brand moments in cinematic settings – from luxurious bathrooms to vibrant club scenes. Users experienced Beren Saat's hair journey through dynamic 15-to-20-second videos: makeover moments, behind-the-scenes interviews, and styling tips.
Results
One of our biggest social media productions for Schwarzkopf
High reach and interaction rates across markets
Noticeable boost in brand awareness for Full Hair Magic
Seamless brand integration between TV and social
A blueprint for celebrity content that combines authenticity and product benefit – instead of just selling star power.
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